IMPORTANCE OF THE PET-FRIENDLY CONCEPT IN THE DEVELOPMENT OF MODERN HOSPITALITY AND TOURISM
Abstract
Abstract: Pet-friendly services are becoming an increasingly important segment of hotel offerings, both in the global and domestic markets. Literally, pet-friendly means being welcoming or friendly towards pets. In practical and business terminology, the expression refers to the acceptance and accommodation of pets in a given facility, and it is most commonly used in the context of hospitality and tourism. In today’s evolving tourism and hospitality environment, the need to adapt hotel services to changing customer behavior patterns is becoming more pronounced. One of the growing trends in Serbia, as well as globally, is the increasing interest among travelers in the possibility of traveling with their pets. The aim of this paper is to present the perceptions of hotel users in Serbia who stay in pet-friendly accommodations.
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