MANIFESTACIJE KAO FAKTOR ODRŽIVOG RAZVOJA  VINSKOG TURIZMA

Predrag Todorov; Marko Cilić

doi:10.5937/turpos0-62755

Predrag Todorov Univerzitet privredna akademija u Novom Sadu, Fakultet za primenjeni menadžment, ekonomiju i finansije, Beograd. https://orcid.org/0009-0007-7433-9997
Marko Cilić Faculty of Hotel and Tourism Management, University of Kragujevac, Vrnjačka Banja, Serbia https://orcid.org/0009-0009-5304-7682

DOI: https://doi.org/10.5937/turpos0-62755

Ključne reči: vinski turizam, održivi razvoj, manifestacije, Fruškogorska vinska šetnja, Srbija

Sažetak

Apstrakt: Rad istražuje ulogu vinskih manifestacija kao ključnog pokretača održivog razvoja vinskog turizma u Srbiji. Poseban akcenat stavljen je na ekonomske, ekološke i sociokulturne dimenzije održivosti, kroz analizu primera manifestacije Fruškogorska vinska šetnja u Irigu. Kroz sintezu relevantne literature i analizu dobre prakse, rad pokazuje da dobro osmišljene i organizovane manifestacije doprinose diversifikaciji lokalne ekonomije, jačanju identiteta destinacije i promociji autentičnih vrednosti prostora. Istovremeno, one utiču na podizanje svesti o značaju očuvanja prirodnih i kulturnih resursa i podstiču održivo ponašanje posetilaca i proizvođača vina. Rezultati istraživanja ukazuju na potrebu strateškog planiranja, saradnje javnog i privatnog sektora i aktivnog uključivanja lokalne zajednice kako bi manifestacije postale dugoročno održiv model razvoja vinskog turizma u Srbiji.

Ključne reči: vinski turizam, održivi razvoj, manifestacije, Fruškogorska vinska šetnja, Srbija.

Biografija autora

Predrag Todorov, Univerzitet privredna akademija u Novom Sadu, Fakultet za primenjeni menadžment, ekonomiju i finansije, Beograd.

Master menadžer, Menadžment u sportu, zdravstvu i turizmu

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