Доношење одлука потрошача и правна свест у циркуларној економији: Регулаторна перспектива

DOI: https://doi.org/10.5937/sjm20-58835
Ključne reči: Циркуларна економија, еколошко означавање отпадног трага, ЕФА, К-меанс кластеровање, правни прописи

Sažetak


Линеарни економски модели су редовна пракса још од индустријске револуције, али су продубљивање проблема одрживости и акумулација отпада довели до концепта циркуларне економије, која би могла да ублажи еколошки терет на индустрије и друштва. Функционисање таквих економских модела увек је поткрепљено правилима и прописима које су развила национална и међунационална законодавна тела. Циљ рада је да се истражи упознатост потрошача са законодавством о циркуларној економији и како се то познавање повезује са одрживим понашањем потрошње. Главни резултат истиче позитивну и значајну везу између знања о циркуларном законодавству и његовог перципираног утицаја на одлуке потрошача, потврђујући да правне информације могу олакшати одрживије понашање. Идентификована су три различита сегмента потрошача према њиховом нивоу знања и ставу, што сугерише да јавност није хомогена у односу на циркуларну економију. Наши налази имају значајне практичне и политичке импликације. Прво, они сугеришу потребу за јачањем великих напора у образовању и информисању потрошача. Друго, нормативне импликације студије сугеришу даље напоре да се регулаторни оквир прилагоди циљевима одрживости, уз истовремено осигуравање да је овај оквир кохерентан и усклађен у свим земљама. 

Biografija autora

Andrea Tick, Óbuda University

Andrea Tick PhD is an associate professor at Óbuda University Keleti Faculty of Business and Management. Her research interests include internet security, cyber security, user behavior regarding digital learning, cyber security awareness and the human factor in cyber security. She also does research in digitalisation and digital transformation of SMESs. She has a BSc in Economics, an MA in Mathematics, Computer Science and English language and literature. Her PhD and Dr. habil research areas are digital teaching and learning with special cyber security awareness.

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Objavljeno
2025/11/17
Broj časopisa
Vol. 20 Br. 2 (2025): Serbian Journal of Management
Rubrika
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